Native Youth clothing is the ultimate in no-nonsense British fashion

What’s the clothing brand that’s really in touch with the youth of today? Well, that would be Native Youth, of course. The brand describes itself as reflecting “the no-nonsense British way of doing things”, adding that its items are “designed in England to make you feel mint” – and no one in the mood to argue actually could argue on the evidence of the Native Youth clothing on sale at I-Candy.

However, Native Youth clothing is more than just stereotypically of these isles. It is actually a heritage inspired brand that also draws upon Japanese workwear for its styling inspiration. Native Youth’s extensive range of modern menswear encompasses premium jersey, shirting and outerwear, all sporting certain design touches that are unmistakably Native Youth. These signature details are just one part an overall look powering the new, self-confident generation.

That can certainly be appreciated in Native Youth’s Vintage Tartan Shirt Navy/Black, a long sleeved check shirt sporting a small button down collar, all over fleck plaid design and chest pocket. The instantly recognisable Native Youth logo patch can be found to the bottom of the placket. But other fans of Native Youth clothing might opt for something very different, such as the Fleece Pocket T-Shirt Burgundy, a crew neck T-shirt that wears its branding proudly, alongside a fleece Aztec pattern pocket and split side seams.

Native Youth isn’t just about Aztec shirts, of course, although I-Candy stocks quite a few. There’s also the Vest Aztec, made from 100 per cent cotton and incorporating an all over Aztec pattern, as well as something quite different in the Flamingo Print Polo White, a pique polo with ribbed collar and flamingo print. Other offerings in Native Youth’s current range of T-shirts include the Leopard Print T-Shirt Burgundy and the T-Shirt Ecru, the latter a simple striped tee featuring a breast pocket with Native Youth tab.

Those wondering what other menswear could possibly be represented in the current Native Youth clothing range may be intrigued by the Reverse Fleece T-Shirt, which is a crew neck reverse fleece sweatshirt incorporating Raglan sleeves with rib knit cuffs and hem. It also has two side pockets with the brand’s logo to the left pocket. Native Youth does not purely specialise in shirts, however, with Navy Boat Shorts also being available, featuring boat print throughout as well as side slant pockets, jetted pockets to reverse and belt loops.

Neither would many of today’s youth wish to overlook the brand’s Swim Shorts Blue, with their two front pockets and one rear pocket with Velcro fastening. They are also net lined and incorporate an adjustable drawstring to waistband. Clearly, all of the already classic Native Youth touches and sensibility are already apparent in these polyester swim shorts, and they’re as good a reason as any to thoroughly investigate the current Native Youth clothing range at I-Candy.